Centering on brand asset design and campaign development, I began by creating a snowboard brand, including the logo and defining the campaign’s core focus. Next, building mock-ups and a campaign outline describing what will be done and how goals will be met.
Envelop mockup
Board design
Coffee table book cover
Van design mockup
The Altura campaign is built around three core elements: a bold visual identity, a dynamic promotional video, and an interactive van road-trip. Together, these components establish Altura as a creative ski brand that champions individuality and expression. The visual identity sets the tone with gritty textures and unapologetic typography, while the promotional video uses split-screen storytelling to highlight contrasting skier personalities. The campaign is tied together through a social strategy that amplifies art and creativity, inviting a new generation of skiers to break the mold.
A central element of the Altura campaign is the road trip narrative, which brings the brand’s rebellious spirit to life through real-world engagement. The campaign hits the road with a custom pop-up van, traveling to five major ski resorts to connect directly with the snowboard community. Each stop transforms into an immersive experience featuring live art workshops, exclusive snowboard auctions, and meet-and-greets with featured artists and celebrity guests. This interactive tour not only amplifies Altura’s presence but also builds an authentic connection with the culture and people driving the sport forward.
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